Ivan Palii

Head of Product at Sitechecker

Ivan joined the team in 2018 and was the first to handle Sitechecker marketing. He had successful results in growing organic search traffic to B2B SaaS websites (Sitechecker, Copywritely).

Ivan Palii

SEO isn’t just about best practices for getting your site ranked in search engines, it’s also about best practices for organizing the information on your site into a consistent hierarchy that helps users satisfy their search queries faster.

Now he focuses on creating valuable features and best experiences for Sitechecker customers. Likes to run experiments and find non-obvious solutions to improve SEO analytics solutions.

Ivan creates unique reports in Looker Studio and actively shares his experience in product development on Twitter, LinkedIn and at SEO conferences.

Expertise
SEO Analytics
Content Marketing
B2B SaaS Marketing
Startup Growth
Looker Studio
Experience
8 years in the field
Follow me:
Random bits:
I created my first website in 2015 on WordPress to sell knitted ties.
I love testing different traffic channels, but SEO remains my passion years later.
I am constantly looking for ways to resolve contradictions between SEO, marketing and product growth.

Posts

Marketing
Ranking and Visibility
SEO Basics
Site Audit Issues
Technical SEO
What is a Website Builder? Understand the Pros and Cons of Website Builders
Marketing
What is a Website Builder? Understand the Pros and Cons of Website Builders
Ivan Palii
May 13, 2024
Best Google Analytics 4 Looker Studio Templates
Marketing
Best Google Analytics 4 Looker Studio Templates
Ivan Palii
May 1, 2024
5 Best Google Search Console Looker Studio Templates
Marketing
5 Best Google Search Console Looker Studio Templates
Ivan Palii
Apr 30, 2024
Best Google Ads Looker Studio Templates
Marketing
Best Google Ads Looker Studio Templates
Ivan Palii
Apr 13, 2024
The Beginner's Guide to Affiliate Marketing
Marketing
The Beginner's Guide to Affiliate Marketing
Ivan Palii
Apr 12, 2024
What Does Bounce Rate Mean for Website Seo?
Marketing
What Does Bounce Rate Mean for Website Seo?
Ivan Palii
Feb 28, 2024
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How to Make SEO for Youtube?
Ranking and Visibility
How to Make SEO for Youtube?
Ivan Palii
Apr 12, 2024
Google Search Algorithm: the Latest Updates Overview
Ranking and Visibility
Google Search Algorithm: the Latest Updates Overview
Ivan Palii
Jan 31, 2024
What Is DMCA and How to Avoid It
Ranking and Visibility
What Is DMCA and How to Avoid It
Ivan Palii
Dec 11, 2023
What is rich snippet and how to use it in SEO?
Ranking and Visibility
What is rich snippet and how to use it in SEO?
Ivan Palii
Jan 19, 2022
What Is Google My Business?
Ranking and Visibility
What Is Google My Business?
Ivan Palii
Dec 11, 2020
What are Impressions, Clicks, and Position in Google Search Console?
SEO Basics
What are Impressions, Clicks, and Position in Google Search Console?
Ivan Palii
Apr 13, 2024
What Are White Hat SEO Techniques
SEO Basics
What Are White Hat SEO Techniques
Ivan Palii
Apr 12, 2024
What is Black Hat SEO? Tips and Tactics on How to Avoid It
SEO Basics
What is Black Hat SEO? Tips and Tactics on How to Avoid It
Ivan Palii
Apr 12, 2024
Not Secure Website Meaning: 6 Ways to Fix the Issue
SEO Basics
Not Secure Website Meaning: 6 Ways to Fix the Issue
Ivan Palii
Apr 12, 2024
What is a Favicon? & How to Make a Favicon for Your Website
SEO Basics
What is a Favicon? & How to Make a Favicon for Your Website
Ivan Palii
Apr 12, 2024
What is Unique Content? Create SEO Content That Ranks
SEO Basics
What is Unique Content? Create SEO Content That Ranks
Ivan Palii
Apr 12, 2024
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How to Fix the Issue When JavaScript File Size is Over 25 KB
Site Audit Issues
How to Fix the Issue When JavaScript File Size is Over 25 KB
Ivan Palii
May 6, 2024
How to Fix URLs with Low Text to Code Ratio
Site Audit Issues
How to Fix URLs with Low Text to Code Ratio
Ivan Palii
Apr 29, 2024
How to Fix the Issue When Image Size is Over 100 KB
Site Audit Issues
How to Fix the Issue When Image Size is Over 100 KB
Ivan Palii
Apr 19, 2024
How to Fix the Issue When HTTP Page Has Internal Links to HTTPS
Site Audit Issues
How to Fix the Issue When HTTP Page Has Internal Links to HTTPS
Ivan Palii
Apr 19, 2024
How to Fix URLs with Redirect Chains
Site Audit Issues
How to Fix URLs with Redirect Chains
Ivan Palii
Apr 19, 2024
Query Strings Containing Search & Filter URL Parameters
Site Audit Issues
Query Strings Containing Search & Filter URL Parameters
Ivan Palii
Apr 19, 2024
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The Comprehensive Technical SEO Checklist
Technical SEO
The Comprehensive Technical SEO Checklist
Ivan Palii
Apr 12, 2024
Proxy Server: What It Is and How It Works?
Technical SEO
Proxy Server: What It Is and How It Works?
Ivan Palii
Dec 14, 2023
What Is a CDN and Do You Need It – Some Important Questions Answered
Technical SEO
What Is a CDN and Do You Need It – Some Important Questions Answered
Ivan Palii
Dec 10, 2023
Quick Guide on How to Check Website IP Address
Technical SEO
Quick Guide on How to Check Website IP Address
Ivan Palii
Jan 18, 2023
The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS
Technical SEO
The Complete Checklist on How to Move Website to a New Hosting, Domain or CMS
Ivan Palii
Sep 1, 2022
What Is Single Page App SEO?
Technical SEO
What Is Single Page App SEO?
Ivan Palii
Aug 13, 2021
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